In as early as 1956, the Laher’s were innovators in the apparel business, the original “IS Laher & Sons” was the first retail store to supply ready made garments, in Alexandra.
Men’s and Boys’ Outfitters was then opened in Springs CBD in 1963 and the current Laher branch of the family purchased this business in 1981, and Ashruf Laher took over the management of the traditional family outfitting business. Over the past 30 years Ashruf, Riad and Mohammed Laher have transformed, Men’s and Boys Outfitters into a modern branded fashion retailer specializing in footwear which today trades as Rand Outfitters.
Today, Rand Outfitters are one of the major retailers on the East Rand of branded & non branded Footwear, with six , state of the art Rand Outfitters stores strategically located in the East Rand in Tembisa Birch Acres Mall, Daveyton Mall, Tsakane Mall, Vosloorus Chris Hani Crossing, Springs Branch and Springs CBD, and a 4000 square meter head office and warehouse facility in Springs which is 100% owned by the Lahers, This means greater stock holding and quicker delivery time than competitors.
The on –line store was established in 2008 to cater to the needs of the online customer that prefers to shop from the comfort of their own homes, with all goods fully guaranteed and speedy delivery to your door. Brandsonline is 100% South African and is tagged to become the primary online destination for purchasing branded footwear in South Africa.
Brandsonline stock an extensive range of footwear across all price points and are official stockists of Nike, Adidas, Puma, Converse, Soviet, Plum, Levi’s, Dickies, Reebok, Fila, Superga, Fubu, Diesel as well as a great variety of non branded footwear for ladies, mens & kids for the mass market. In 2011 Rand Outfitters launched the RO Schuh’s, which they import direct, bringing the customer the latest trends in shoes at the best prices in the market.
Ownership and Management:
Rand Outfitters is owned by Ashruf, Farhana and Mohammed Mia Ismail Laher and managed by Mohammed G Laher, Riad Laher and Mohammed A Laher
Managing Director: Riad Laher
Operations & Buying Director: Mohammed G Laher.
Financial Director: Mohammed A Laher
Head Office Details:
Address: Rand Outfitters Head Office, 1-3 West Street, Houghton, 2198
Registered name: Mens and Boys Outfitters PTY Ltd t/a Rand Outfitters & American World
Company registration number:1963/000004/07
Vat Number: 4860113804